If you aren’t on the front page of Google when you search for a keyword similar to your business, how do you expect new customers to discover your business? Sure, advertising, promoting on social media, or networking can get your name out there. But in today’s world, if you aren’t on the front page, it’s almost like your business doesn’t exist.
If you own a coffee shop on a busy road, but you have no sign on the front door talking about your business, odds are that not one person will walk through your door. It’s the same if you aren’t popping up at the top of the search engine.
So, we have to ask.
Are you struggling to get your website to rank higher in search engine results?
Do you want to know what you can do to improve your website’s visibility to attract more traffic?
By following these tips, you can create enough high-quality content on your website to improve your search engine rankings and attract more traffic to your site in just a few short weeks depending on how quickly you work.
Tip #1: Make sure you have enough content on the pages you want to rank higher on search engines
Before you start creating content, do keyword research to identify the keywords and phrases that your target audience is searching for. This will help you to create content that is relevant to your audience and optimized for search engines. Then, use those keywords throughout your website on other pages as well. Strategically included them in your title tags, meta descriptions, header tags, and content.
For example, if you’re a roofing company, your keywords may be…
- Roofing
- Roofing Company
- Roofer
- Roofer near me
- Roof Repair
- Roofing contractor
- Roof replacement
- Commercial Roofing
- Residential Roofing
- Local roofers
If your page is specific to a certain service you offer, your keywords might also include
- Roof Repair
- Roof replacement
- Roof Inspection
- Rain gutter repair
- Roofing services
- Roof installation
- Roof coating
- Reroofing
- Roof maintenance
- Emergency roof repair
- Flat roof repair
Use 500 – 1000 words per page that focus on your main keyword BUT DON’T KEYWORD STUFF.
Keyword stuffing is when you jam so many keywords into a paragraph it doesn’t sound natural to read. If you do keyword stuffing, it will actually have a negative impact on your rankings.
Search engines reward websites that publish high-quality, informative, and engaging content. Make sure your content is well-written, well-researched, and provides value to your audience while using your keywords.
Tip #2 – Make sure your images are the correct size
Not everyone has access to insanely fast high-speed internet in their home or workplace. Large, high-resolution images can slow down your website’s page load speed, which can negatively impact your search engine rankings. By optimizing your images to the correct size, you can improve your website’s load speed and enhance the user experience which in turn increases your search engine rankings.
With more and more people using mobile devices to browse the web, your website must be optimized for mobile users as well by being responsive and loading quickly.
What to know how quickly a page of your website loads now? Click here and punch it in to get an instant report from Google.
Tip #3 – Rename every photo and include your keyword in the file name.
Search engines use file names to understand the context of the images on your website. By including your keyword in the file name, you are providing additional information that can help search engines understand the content of your images. When Google understands your content better you improve your website’s rankings for relevant search queries.
Well-labelled images will also help your website images show up in the image search results too.
Tip #4 – Add an alt tag to every photo
An alt tag is a text that will appear in the place the image is supposed to appear on your website IF the image itself is unavailable for some reason. It’s a short description of what that image is to give it context. Give each image a unique alt tag description that is meaningful and Google will reward you for it. Having alt tags also makes it easier for users to understand what the image is about if they have accessibility tools in use to assist them, like in the event that they have a visual impairment.
Tip #5 – Include a proper page title and description that is specific to your keyword.
Too many people just duplicate the same title and description throughout every page or they just don’t fill it out at all and have page names as “copy-page2.html”. Your audience will have no idea what they are clicking on and doesn’t tell them what the page is about. If users see a clear and relevant page title and description, they are more likely to click on your link, trust it, and visit your website.
PRO TIP: Keep the page title under 60 characters and the description under 160 characters to ensure they are displayed properly on search engine results pages.
Use header tags (H1, H2, H3) to break up your content into scannable sections to make it easier for users to read and it will also help search engines understand the structure of your content at the same time.
Now that you have learned these 5 new strategies, don’t wait any longer! Login to your website and get to work making the changes needed because time is money and you need to start climbing the search engines now.
Not sure how or where to make these changes? Call us or book a free consultation with us today to get started. Together we will take the first step toward improving your website’s SEO and search engine placement. Our team can take a detailed look at your website and analyze its strengths and weaknesses then recommend what changes should be made and why. A customized report that outlines specific actions you or our team can take to improve your search engine rankings and attract more organic traffic to your site is our starting point and it’s the best investment in your business you will make this week. We’re ready when you are! All you have to do is make the call.
