Is it time for a website tune-up or a fresh new redesign? As times change and your business grows, your website needs to keep up to be effective as your top sales and marketing tool.
But how do you tell if it’s just a website refresh you need—or if it’s time for a full redesign?
A website update is like upgrading your phone or painting your living room. It’s a simple, quick change that doesn’t demand much time or effort — Unless there is a lot of content being updated.
These Are Signs That You Need a Website Maintenance Update
- You’re struggling to keep up with content changes on Your own
- Your website keeps breaking due to incompatible plugins
- There are broken links and useless plugins
- Your website or landing pages take more than 3 seconds to load
- The content/text on your website is outdated or incorrect
You might consider a website refresh when there are small updates in your company, changes in customer preferences, or new technology. It’s the right option when your website is working well overall but could benefit from a slight adjustment.
The Most Common Reasons for A Website Refresh We See…
- You’ve launched a new company logo, name, or have updated your brand colours / style
- You have A LOT of outdated or updated content to add
- You need to edit menus or update your theme and plugins to keep your site secure
- It’s time for SEO updates due to changes or updates that Google has made
Don’t have time for these little edits? That’s where working with a digital marketing agency can make your life easier. Just because you can do things yourself doesn’t mean you should waste your time with those tasks. Learning to delegate and build a competent team around you for support helps you scale and grow your business.
How Do You Know IF You Need A Fresh New Website Redesign?
A website redesign project is quite different from a tune-up. Much like designing a brand new website from scratch, a redesign replaces your old website with a new one on the same domain. The key difference is that you have all of your existing content to work with and you just have to decide what to keep.
These Are Signs You Need A Website Redesign
It’s usually easy to spot the signs that it’s time to refresh your entire website.
- It’s not easy to access or navigate your site on your phone
- It’s hard for customers to find what they want and they’ve told you so
- Your website isn’t giving you the results you want – in leads or conversions
- Your competition’s website you feel looks and functions way better than yours
- You have high bounce rates and pages with 0 visits
These Are The Most Common Reasons for A Website Redesign We See…
- Your website isn’t producing results when it comes to your advertising, and it doesn’t showcase your full product line or services
- It’s time for a Full rebrand for your business and a more modern look
- Google doesn’t love your website performance and your lack of website traffic shows it
- Your customer experience is non-existent and there are no interactions
- You want to add new technology like e-commerce or want to change hosts or website providers
- Multiple SEO and accessibility updates are needed and it’s easier to start from scratch
- Your website isn’t secure so you’re vulnerable to hackers and takeovers
A full redesign sounds like a heavy undertaking, and it is. But your business will benefit in so many ways, from improved traffic and sales to increased, happier customers. Plus, our expert website team makes everything super easy from start to finish while making sure every page of your website is well optimized when it comes to SEO. That way you improve your search engine rankings as much as possible right out of the gate.
Not Sure Whether You Need A Refresh Or A Redesign? Start With a Website Audit.
At 3SIXTY Marketing Solutions, we start all our website projects with an audit of your existing website. Our team stays current on the most recent ranking factors that will apply to your business; everything from the on-page SEO to technical details like naming conventions, page caching and more.
We start by taking a look at your current website and online presence. We evaluate Page Speed & Loading Time, Accessibility, Trust & Safety and Backlinks, and recommend Top 5 Keywords, SEO/Content Optimization, and Website Areas to Redesign. Then our experts offer suggestions that will truly make a difference, and take the time to explain each one in relation to your business. We will never leave you in the dark about the services we are offering you.
A Top Performing Website Is The Concierge To Your Business. And, We Make Sure Your First Impression Is a Professional One.
Whether you need a website update or a complete redesign, the key is understanding your business’s needs and goals. At 3SIXTY Marketing Solutions, we specialize in both updates and redesigns, ensuring your website remains a powerful tool for your business. When it comes to enhancing your digital presence, 3SIXTY Marketing Solutions is the perfect partner to help you make it happen. Call us at 647-250-1494, or book a free consultation today. Our team will work with you to create a strategy that fits your vision, keeps you ahead of the curve, and delivers results.
