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Results Driven
Marketing & Advertising

That's What We're All About!

The 3SIXTY team is always looking for new adventures and new businesses to help take their marketing to the max.

Our goal is to help businesses big and small create and execute the marketing plan they want and need to grow their business and brand.

Your marketing and advertising is an essential area of your business to invest in. No marketing campaign is a sprint if you really want to see results from your dollars and effort; looking at your marketing plan as a marathon is truly going to put you on a winning streak. Is there a missing link in your marketing or advertising process? Let our team fill that void. It’s our mission to simplify your marketing and advertising, to eliminate the guesswork on what’s working and what’s not, and to create a strategic approach to your advertising that creates real results you can incrementally measure in the growth of your business.

Consider us your awesome, in-house marketing and customer service pros! We are committed to helping each and every client with innovative marketing strategies that work for YOU! Stop the guesswork, stop depending on one superstar employee to grow your business. Hire the team you know you need. It’s the best investment you could make.

Our clients tell us all the time “I wish I had called the 3SIXTY team in sooner. You make it so easy, and the results are impressive.”

From ice cream shops, real estate offices, mortgage brokers, law offices, retail franchises, day care centres and more, we work with them all! Our diversity of industries mean we have a wider breadth of experience to bring to the table which means innovative campaign ideas, and unique integrations.

Another FUN FACT is that our ENTIRE TEAM is Google Adword & Analytics certified + being Facebook Certified Partners as well to ensure you’re always working with people who know exactly what they are looking at and how to leverage your campaigns to generate real results! And, we didn’t just do the basics, our team are true digital experts from Paid Search, to display and remarketing ads, to Google Shopping campaigns & YouTube ads too!

OUR STORY

Kate Emms founded 3SIXTY in 2011. Why was it founded? Because there was a disconnect in the marketplace when it came to local advertising in Barrie and the surrounding area. That disconnect was that advertising had a strategic plan around it only when the right person sold it. Too many sales were being made to hit a budget and not to honestly help the business owner grow their business. As you well know, advertising isn’t cheap and never has been. However, long gone are the mad men days of making deals over a glass of whiskey on a wing, a prayer and blind faith.

Having started as a graphic designer in 2000 working in an industrial landscape designing for engineers, and commercial enterprises needing catalogues to showcase and sell their products at tradeshows. She learned vast amounts about company structure and the buying process. She learned how to be able to tailor sales materials to help company sales teams land the big fish. This was also during the time of the internet boom when suddenly websites were being born and the design firm she was working at, at the time, didn’t have a web development team but had clients asking for the service. Being one of the youngest on the design team, tasked with figuring out how to create a website, an e-commerce site at that, was an unexpected twist that created an interest in the development and designing of digital solutions for clients to sell their products.

In 2004, Kate jumped into the world of Radio advertising because again there was a disconnect. A radio station had a sound but didn’t have a digital space to match its presence. They had a talented on-air team who had not the foggiest of how to use the internet or social media to create and foster a following, along with a sales team who had big budgets, little direction other than to hit those budgets, and a whole new world of advertising tools in their toolbox to help their clients not really knowing what widget to recommend.

Dial it forward a few years, Kate connected the dots between advertising strategy, creative direction, media vehicles, sales relationships, and the digital space we call the world wide web to help fuel client success. That’s where the joy was. Seeing a client who had worked hard to build their business getting to take it to the next level. It was in seeing real tangible results that impacted their family and life in general.

An entrepreneurial spirit at heart, Kate took the plunge in 2012 and endeavored to help business owners big and small develop their brand, strategic approach and creative, no matter which platform it was on, to achieve real results that could be seen on the bottom line. Now serving clients across Canada and the US, a big part of her and her team’s mission is also to simplify the process of buying advertising, creating a strategy, coordinating projects and designs so that it all comes together with ease and a unified approach. Because in the long run, she knows that time is money. And money is better spent making money, than sitting in a low-interest savings account for a rainy day ahead. Save time. Save money. Get real results. That’s the foundation that 3SIXTY was built on, but without cutting corners.

Oh, and in case you need to hear it again, don’t skip the creative or the strategy. That’s like skipping the garlic mayo on a delicious beef dip sandwich — just down right crazy talk.