As we inch closer to the new year, one thing is crystal clear: digital marketing in 2025 is changing—fast. Tech advancements, evolving consumer behaviours, and global economic shifts are shaking up the playbook. If you’re looking to stay ahead, it’s not just about keeping up; it’s about staying one step…
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Have you ever hoped for a simple explanation of Google ad campaigns? You see Google ads every day – whenever you searched for something, watched a YouTube video, or scrolled through a site with digital ads. But what exactly are they, and how do they work? Well, we’ve got you…
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Stock photography is super convenient, and in some cases, it gets the job done. However, using it as the main source of imagery on your website can backfire. Why? Because it can come across as inauthentic—and people can spot that a mile away. When your visuals look generic or disconnected…
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It’s hard to believe that 2025 is just around the corner, which means it’s time to start thinking about your advertising budget and strategy for the new year. However, as you walk through this process remember that advertising budget mistakes are more common than you might think, and they can…
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When you’re starting a new business, building your brand and logo design usually go hand-in-hand at the top of your to-do list, right? It makes sense—you want something that reflects your company name and vision. Think about it: when you hear "McDonald's," the first thing that comes to mind is…
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