Promoting your business on social media is an effective way to increase brand awareness, generate leads, and boost sales. With billions of people using social media platforms, they have become fantastic marketing tools for all businesses — whether you own a roofing company, sell cupcakes, or you’re a lawyer —…
Read More
You know the importance of creating a lead generation plan to attract your key customers but, what happens to your customers after they buy a product or service from you? What’s the next step for them? YOUR next step is to think about and strategically create a POST lead generation…
Read More
A potential customer may cruise onto your website because your service interests them. Perhaps they came across your social media page, or website by searching for a keyword on Google and liked what they saw. However, they quite aren’t ready yet to hit the “Book a consultation” button quite yet.…
Read More
When you look at a treasure map, there is a dotted line that when followed will take you to the treasure. However, there are also going to be a few detours or even unavoidable redirects along the way as you journey toward that destination. You may go left, you may…
Read More
Grab a pen and piece of paper, open your note folder on your phone, or however else you want to take notes - and let’s start brainstorming your customer’s buying journey. Why brainstorm the buying journey? Because if you know the path they take to purchase you can design your…
Read More