You know the importance of creating a lead generation plan to attract your key customers but, what happens to your customers after they buy a product or service from you? What’s the next step for them? YOUR next step is to think about and strategically create a POST lead generation…
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A potential customer may cruise onto your website because your service interests them. Perhaps they came across your social media page, or website by searching for a keyword on Google and liked what they saw. However, they quite aren’t ready yet to hit the “Book a consultation” button quite yet.…
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When you look at a treasure map, there is a dotted line that when followed will take you to the treasure. However, there are also going to be a few detours or even unavoidable redirects along the way as you journey toward that destination. You may go left, you may…
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Grab a pen and piece of paper, open your note folder on your phone, or however else you want to take notes - and let’s start brainstorming your customer’s buying journey. Why brainstorm the buying journey? Because if you know the path they take to purchase you can design your…
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There is no such thing as a “go viral” button on social media. It takes strategic planning to hit the mark of selling your service or products through social media channels or creating a following that is engaged. It isn’t as easy as posting a funny cat video or dancing…
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