There is no such thing as a “go viral” button on social media. It takes strategic planning to hit the mark of selling your service or products through social media channels or creating a following that is engaged. It isn’t as easy as posting a funny cat video or dancing…
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Be honest with us… How many seconds does it take for you to click away from a website that isn’t loading fast enough? Or has an ugly homepage? Or is hard to read because of the colours, fonts, or formatting? It takes just 2.6 seconds for a user to decide…
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It can be overwhelming to decide where your business should be when it comes to the number of social media platforms out there to choose from. You don’t want to put the energy into a social media platform that doesn’t make sense for your business but, how is one to…
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Your customer persona and setting goals are crucial elements to increasing your conversion rates while attracting your ideal customers. You need to tap into your customers’ minds and determine why they would be buying your product or service in order to know how to best position it in front of…
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Struggling to come up with ideas for your social media posts? We’ve all been there. On days that you feel like you have no “creative juices” flowing, having content pillars as a guide will make your life so much easier! It’s a great way to stay organized, be consistent, and…
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