Having a website for your business is extremely important – especially in today’s digital age. For many potential customers, your website is the first impression of your business. So, you want to make sure it represents your brand proudly. How likely are you to trust the credibility of a business…
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When it comes to getting in the mindset of your customers, you must think like a customer. When was the last time you simply walked into a business or shopped online for something without doing any prior research or knowing what that business was? Your answer is probably never or…
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Time needed: 15 minutes. From the text on your website to the content in your blogs to the information in your promotional e-mails, a copy is everywhere. It’s no secret that stellar content is a marketing must-have for any business – for example, you might have heard the phrase ‘content…
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Do you have a website for your business? If the answer is yes (and it should be yes), then you should be using Google Analytics. If you want to gain a better understanding of your website, improve your search engine placement or SEO, using Google Analytics can help you by…
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Search Engine Optimization or SEO is an important term to know in the marketing industry. In a nutshell, SEO is the process of improving the quality of your website and increasing the number of visitors through search results. There is a lot to know about SEO and how to truly…
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