When it comes to getting in the mindset of your customers, you must think like a customer. When was the last time you simply walked into a business or shopped online for something without doing any prior research or knowing what that business was? Your answer is probably never or…
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Time needed: 15 minutes. From the text on your website to the content in your blogs to the information in your promotional e-mails, a copy is everywhere. It’s no secret that stellar content is a marketing must-have for any business – for example, you might have heard the phrase ‘content…
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Do you have a website for your business? If the answer is yes (and it should be yes), then you should be using Google Analytics. If you want to gain a better understanding of your website, improve your search engine placement or SEO, using Google Analytics can help you by…
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Search Engine Optimization or SEO is an important term to know in the marketing industry. In a nutshell, SEO is the process of improving the quality of your website and increasing the number of visitors through search results. There is a lot to know about SEO and how to truly…
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Social media has become an excellent tool for marketing over the years. It has provided a cost-effective way to build an audience and advertise businesses in a way where one can build a strong connection with their customers like never before. It’s become a necessity for every business to have…
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