The key to a successful year of growth in business is having an annual marketing plan with a budget attached to it. An annual marketing plan keeps your business on track with the marketing objectives you have for the year. It’s also a structured way to outline your goals and…
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An online presence for a company has become more and more important every year. Now especially with the COVID-19 pandemic, a large chunk of customer sales and traffic has moved to the web. For many customers now, your website will be their first and many even the last impression of…
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Let us start with the obvious: COVID-19 has influenced all of our businesses – no matter the industry. The last few months have been a huge adjustment for all of us in one way or another. It has impacted all our daily lives and, in your case, your business. That…
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In the marketing industry, more specifically digital marketing, there is a common concept known as a sales funnel. But, what is a sales funnel? Well, imagine the journey of your customer as a path down one of those big plastic slides at the park. Each person that goes down it,…
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Tradeshows are great events that give you a prime opportunity to engage with your community and see what your business is up against in terms of competition. However, if you don’t have a strategy in place or enough time to plan, it can be very easy to get lost in…
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