Google changes are nothing new in the world of search and analytics. In fact, Google has a long history of famous algorithm updates, search index changes, and refreshes. It’s hard to keep up and just when you think you've got it all figured out, they go and surprise you again.…
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A Google Business listing is like your virtual storefront on Google, giving potential customers a snapshot of your business when they search for related products or services online. It’s that little box that shows up with your business name, address, hours, photos, and reviews when someone Googles you or what…
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Is it time for a website tune-up or a fresh new redesign? As times change and your business grows, your website needs to keep up to be effective as your top sales and marketing tool. But how do you tell if it’s just a website refresh you need—or if it’s…
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As summer fades and the school year approaches, businesses across various industries gear up for the back-to-school rush. While retail stores often steal the spotlight with promotions on school supplies and clothing, service-based businesses have just as much potential to thrive during this bustling season. We’ve put together a number…
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You’re about to see some new ad fees on your Google advertising invoices, and this is why. If you’re running ad campaigns on Google, it’s important to know that they’re rolling out these new fees in certain countries, and Canada is one of them. Starting October 1, 2024, a new…
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