As a business, your goal is to improve every year by finding ways to increase sales and traffic to increase your overall net profit – or the ‘bottom line’ of your income statement. However, it can be tricky deciding what the best approach is for your business to take to…
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If you could fire up your time machine and travel back to the beginnings of the internet and the first web pages, you’d be sadly disappointed. Web design has come a long, long way since the early 1990’s and the pioneer websites of the internet are barely recognizable as the…
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Welcome to the world of content marketing in 2024, where staying ahead means embracing change in the fast-paced digital landscape. Whether you're a seasoned marketer or a business owner, you’ll need to know about crafting compelling campaigns and how to ensure your content makes an impact overall. As the digital…
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Getting the hang of hashtags on social media can feel a bit like cracking a code. But once you do, you’ve unlocked a treasure trove of benefits. Basically, hashtags are like virtual magnets that bring together conversations and content on specific topics, making it easier for people to find what…
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Valentine’s Day is the day of love, but for many retailers and service providers, it can also be a very profitable occasion. With this special day on the horizon, we have to ask: Do you have your marketing plans in place to take advantage of these love-inspired buyers? According to…
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