As we inch closer to the new year, one thing is crystal clear: digital marketing in 2025 is changing—fast. Tech advancements, evolving consumer behaviours, and global economic shifts are shaking up the playbook. If you’re looking to stay ahead, it’s not just about keeping up; it’s about staying one step…
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Have you ever hoped for a simple explanation of Google ad campaigns? You see Google ads every day – whenever you searched for something, watched a YouTube video, or scrolled through a site with digital ads. But what exactly are they, and how do they work? Well, we’ve got you…
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It’s hard to believe that 2025 is just around the corner, which means it’s time to start thinking about your advertising budget and strategy for the new year. However, as you walk through this process remember that advertising budget mistakes are more common than you might think, and they can…
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When you’re starting a new business, building your brand and logo design usually go hand-in-hand at the top of your to-do list, right? It makes sense—you want something that reflects your company name and vision. Think about it: when you hear "McDonald's," the first thing that comes to mind is…
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Looking to put together a marketing plan for 2025 to make it your best year yet? When it comes to marketing your business, the start of the new year is the perfect opportunity to analyze what worked (and what didn't!) over the last 12 months and plan for what lies…
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