Google Advertising Resources

Jan 22

Which Google Ads Metrics Matter When Tracking ROI?

By llama_admin Digital Marketing & Advertising, Google Advertising

In the early days of Google Ads metrics, success often meant tracking the most traffic, but clicks are like foot traffic past a storefront—they tell you people noticed you, not whether anyone bought anything. In 2026, Google Ads metrics now give a clearer picture of what happens after the click…

Oct 23

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How to maximize holiday sales with smart marketing

Smart Marketing Tips To Maximize Holiday Sales

By llama_admin Digital Marketing & Advertising, Google Advertising, Marketing Strategies, Social Media Marketing

When it comes to advertising, even the most established brands face fierce competition when they’re trying to maximize holiday sales. Between online giants dominating ad space, big-box retailers flooding feeds with promotions, and fluctuating ad costs across platforms, breaking through the noise takes more than just a festive offer, it…

Oct 25

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A Guide To Sensitive Categories When Implementing Google Ads

By llama_admin Digital Marketing & Advertising, Google Advertising

Pay-per-click (PPC) advertising in sensitive categories can be tricky. It’s a bit of a balancing act between policy compliance and Google ad conversion optimizations to ensure effectiveness. Whether you’re promoting healthcare, financial services, real estate, or other services or products Google deems “sensitive”, advertising—especially on Google Ads—requires a mix of…

Oct 17

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Huge Google Advertising Mistakes & How To Fix Them

By llama_admin Google Advertising, Search Engine Optimization (SEO)

Making critical Google advertising mistakes when starting out can cause your campaigns to crash and burn. Many businesses dive into PPC advertising with excitement, eager to see results, taking the DIY approach but often make some big mistakes along the way. From targeting the wrong keywords to overlooking the importance…

Oct 10

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What Are The Latest Google Changes? Let’s Look Back At 2024.

By llama_admin Digital Marketing & Advertising, Google Advertising

Google changes are nothing new in the world of search and analytics. In fact, Google has a long history of famous algorithm updates, search index changes, and refreshes. It’s hard to keep up and just when you think you've got it all figured out, they go and surprise you again.…

Google Advertising

Which Google Ads Metrics Matter When Tracking ROI?

Smart Marketing Tips To Maximize Holiday Sales

A Guide To Sensitive Categories When Implementing Google Ads

Huge Google Advertising Mistakes & How To Fix Them

What Are The Latest Google Changes? Let’s Look Back At 2024.

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