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Google Advertising

Oct 23
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How to maximize holiday sales with smart marketing

Smart Marketing Tips To Maximize Holiday Sales

By Digital Marketing & Advertising, Google Advertising, Marketing Strategies, Social Media Marketing
When it comes to advertising, even the most established brands face fierce competition when they’re trying to maximize holiday sales. Between online giants dominating ad space, big-box retailers flooding feeds with promotions, and fluctuating ad costs across platforms, breaking through the noise takes more than just a festive offer, it…
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Oct 25
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A Guide To Sensitive Categories When Implementing Google Ads

By Digital Marketing & Advertising, Google Advertising
Pay-per-click (PPC) advertising in sensitive categories can be tricky. It’s a bit of a balancing act between policy compliance and Google ad conversion optimizations to ensure effectiveness. Whether you’re promoting healthcare, financial services, real estate, or other services or products Google deems “sensitive”, advertising—especially on Google Ads—requires a mix of…
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Sep 06
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Optimized Google Business listing

A Step-by-Step Guide To Setting Up and Optimizing Your Google Business Listing

By Digital Marketing & Advertising, Google Advertising, Starting A New Business
A Google Business listing is like your virtual storefront on Google, giving potential customers a snapshot of your business when they search for related products or services online. It’s that little box that shows up with your business name, address, hours, photos, and reviews when someone Googles you or what…
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