Digital Marketing & Advertising Resources

Mar 02

How Employee Generated Content is changing social media

Real People, Real Posts. Employee Generated Content Is Changing Social Media

By llama_admin Digital Marketing & Advertising, Social Media Marketing, Social Media Tips

Not long ago, Employee Generated Content felt like a culture perk — something nice for recruiting pages or internal morale. Now, Employee Generated Content (EGC) has stepped into a much bigger role, it’s becoming a core part of how brands earn attention and trust. Why the shift? Audiences have changed.…

Feb 23

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Calculating ROI for your digital marketing campaigns

Connecting Marketing to Revenue: What Your Marketing Is Really Delivering

By llama_admin Digital Marketing & Advertising, Lead Generation, Marketing Strategies

Connecting marketing to revenue is one of the first things clients want to evaluate when working with a marketing agency. They want to know more than how many clicks or impressions a campaign is getting, they want to know whether SEO, ads, and overall digital strategy are truly generating leads…

Feb 13

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Funnels vs. flywheels. How marketing really works now

How Marketing Really Works Now – From Funnels to Flywheels

By llama_admin Digital Marketing & Advertising, Marketing Strategies

For a long time, marketing felt predictable but now it’s gone from funnels to flywheels, so how does marketing really work now? In the past, you built awareness, sparked interest, encouraged a decision, and hoped someone bought. The funnel made it feel tidy and controlled, like all you had to…

Feb 05

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Hashtags vs. SEO. Which works on social media?

Your Social Media Strategy Is Now Also An SEO Strategy

By llama_admin Digital Marketing & Advertising, Search Engine Optimization (SEO), Social Media Marketing, Social Media Tips

When we start working with a new social media client, some of the most common questions we get asked are about SEO strategy and hashtags. How many should we use? Are they even necessary any more? How do you know which ones to use? These are fair questions, especially if…

Jan 22

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Which Google Ads Metrics Matter When Tracking ROI?

By llama_admin Digital Marketing & Advertising, Google Advertising

In the early days of Google Ads metrics, success often meant tracking the most traffic, but clicks are like foot traffic past a storefront—they tell you people noticed you, not whether anyone bought anything. In 2026, Google Ads metrics now give a clearer picture of what happens after the click…

Digital Marketing & Advertising

Connecting Marketing to Revenue: What Your Marketing Is Really Delivering

How Marketing Really Works Now – From Funnels to Flywheels

Which Google Ads Metrics Matter When Tracking ROI?

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