When you’re starting a new business, building your brand and logo design usually go hand-in-hand at the top of your to-do list, right? It makes sense—you want something that reflects your company name and vision. Think about it: when you hear "McDonald's," the first thing that comes to mind is…
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Looking to put together a marketing plan for 2025 to make it your best year yet? When it comes to marketing your business, the start of the new year is the perfect opportunity to analyze what worked (and what didn't!) over the last 12 months and plan for what lies…
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Pay-per-click (PPC) advertising in sensitive categories can be tricky. It’s a bit of a balancing act between policy compliance and Google ad conversion optimizations to ensure effectiveness. Whether you’re promoting healthcare, financial services, real estate, or other services or products Google deems “sensitive”, advertising—especially on Google Ads—requires a mix of…
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Google changes are nothing new in the world of search and analytics. In fact, Google has a long history of famous algorithm updates, search index changes, and refreshes. It’s hard to keep up and just when you think you've got it all figured out, they go and surprise you again.…
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A Google Business listing is like your virtual storefront on Google, giving potential customers a snapshot of your business when they search for related products or services online. It’s that little box that shows up with your business name, address, hours, photos, and reviews when someone Googles you or what…
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