What a ride 2021 has been. For a small business or any business for that matter, the uncertainty of lockdowns and restrictions caused havoc in the world of business. But you know what did increase? Online marketing. In January 2021, the average time that Canadian’s spent using the internet per…
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The definition of conversion is the point at which a recipient of a marketing message performs the desired action. Having someone click the link on a Facebook Ad is a conversion. A lead opening an e-mail newsletter is a conversion. A customer buying a product from your website is a…
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A lead is any person who displays interest in buying a product or service from your business. Whether they read a blog on your website or sign up for your monthly newsletter, anyone who shows interest in your business could be considered a lead. As a business, you want to…
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Running a business is a lot of hard work. Trying to maintain a successful marketing and advertising plan on top of running a business is even more difficult. Advertising and marketing belong to a business industry of its own. People who work in the marketing industry spend years honing their…
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Do you have a website for your business? If the answer is yes (and it should be yes), then you should be using Google Analytics. If you want to gain a better understanding of your website, improve your search engine placement or SEO, using Google Analytics can help you by…
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