Digital Marketing & Advertising Resources

Aug 08

Marketing to Gen Alpha… Your Future Customers Are Still in Elementary School

By llama_admin Digital Marketing & Advertising, Marketing Strategies

Marketing to Gen Alpha might not be on everyone’s radar yet, but it should be. So who are these kids, and why should brands care? Gen Alpha includes anyone born between 2010 and 2025. Most of them are still in elementary school, but don’t let their age fool you; they’re…

Jul 31

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The Power of Local Search, Turning Nearby Browsers into Customers

By llama_admin Digital Marketing & Advertising, Marketing Strategies

Welcome to the new small-business battleground for customers: local search. There was a time when simply having a website and a Facebook page was enough to help local businesses stay visible. But things have changed. Now, showing up in local search results—right when someone nearby is looking for what you…

Jul 18

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What do engagement and algorithms mean in 2025

What Engagement Really Means (and How to Make The Algorithms Work For You)

By llama_admin Digital Marketing & Advertising, Social Media Marketing

You’ve probably heard the word “engagement” thrown around a lot, along with the baffling term “algorithms”, when it comes to social media. “Boost engagement!” “Your engagement is down!” “You need to feed the algorithm!” “The algorithm likes videos.” But what do engagement and algorithms actually mean in 2025? And more…

Jun 27

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Why Brand Loyalty Is Fading and What Smart Marketers Are Doing About It

By llama_admin Branding, Marketing Strategies

There used to be a time when people stuck with the same brand for everything from their favourite cereal to the car they drove but that brand loyalty is fading. You used to buy what you liked, or what your parents always bought, and that was that. Brand loyalty was…

Jun 12

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Maximize Your ROI in a Tough Economy With Smart Marketing Moves

By llama_admin Digital Marketing & Advertising, Marketing Strategies

Maximizing your ROI in a slow economy isn’t about doing less, it’s about doing things smarter. When times are uncertain, it’s natural to start looking for ways to cut back, and marketing is often one of the first places businesses pull the plug. But if you’re only focused on trimming…

Digital Marketing & Advertising

The Power of Local Search, Turning Nearby Browsers into Customers

Why Brand Loyalty Is Fading and What Smart Marketers Are Doing About It

Maximize Your ROI in a Tough Economy With Smart Marketing Moves

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