It can be overwhelming to decide where your business should be when it comes to the number of social media platforms out there to choose from. You don’t want to put the energy into a social media platform that doesn’t make sense for your business but, how is one to…
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Your customer persona and setting goals are crucial elements to increasing your conversion rates while attracting your ideal customers. You need to tap into your customers’ minds and determine why they would be buying your product or service in order to know how to best position it in front of…
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You shouldn’t have a website just for the sake of having a website. There should be a strategic plan outlining why it’s there and what functions it should perform for you. Are you trying to showcase a new product? Are you trying to attract new customers? Are your products or…
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You must think like your customer to understand their buying journey, and to help them solve a concern they don’t know they have yet. Some people are problem aware but, what you want is for them to be solution aware. Or, they might be solution aware but, not yet ready…
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As humans, we analyze more things than you would think. Before you take a bite of a dessert, you look to see how appetizing it is and then take a whiff of the chocolatey aroma before you dive into your first bite. Using your senses, you automatically think that you…
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