Don’t wait until the last minute to decide what holiday sale you will be running and promoting in an attempt to maximize your holiday sales this year! Planning ahead, although we know it can be tough to get ahead of anything in business these days, allows you to increase your…
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You have one task for the day written on your list labelled “Pick a brand colour.” Seems easy enough and you can spend the rest of the day with your feet up on your desk binge-watching the newest trending show. Well, it’s not quite that simple. There are so many…
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What a ride 2021 has been. For a small business or any business for that matter, the uncertainty of lockdowns and restrictions caused havoc in the world of business. But you know what did increase? Online marketing. In January 2021, the average time that Canadian’s spent using the internet per…
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The definition of conversion is the point at which a recipient of a marketing message performs the desired action. Having someone click the link on a Facebook Ad is a conversion. A lead opening an e-mail newsletter is a conversion. A customer buying a product from your website is a…
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A lead is any person who displays interest in buying a product or service from your business. Whether they read a blog on your website or sign up for your monthly newsletter, anyone who shows interest in your business could be considered a lead. As a business, you want to…
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