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Social Media Marketing

Social media marketing is a “must-have” strategy for any modern business. Learn more about it in these blogs!

Sep 19
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Why a team is better than a “do-it-all” marketing person

A “Do-It-All” Marketing Person Is Better With a Team Behind Them

By Digital Marketing & Advertising, Marketing Strategies, Social Media Marketing
There’s a trend in business today - hiring a “do-it-all” marketing person to handle marketing, advertising and social media. But, imagine trying to build a house with just one person doing it all—the architect, the electrician, the plumber, the roofer, even the interior designer. Could it be done? Maybe. But…
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Sep 12
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Why followers don’t matter on social media any more

Why Followers Don’t Matter For Your Brand on Social Media Any More

By Digital Marketing & Advertising, Social Media Marketing, Social Media Tips
Time for a social media reality check in 2025: followers don’t matter any more. For years, brands have treated follower counts like trophies. You’d see companies proudly announce, “We hit 10,000 followers!” as if that number alone meant success. Now, that’s not to say you should ignore the loyal customers…
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Jul 18
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What do engagement and algorithms mean in 2025

What Engagement Really Means (and How to Make The Algorithms Work For You)

By Digital Marketing & Advertising, Social Media Marketing
You’ve probably heard the word “engagement” thrown around a lot, along with the baffling term “algorithms”, when it comes to social media. “Boost engagement!” “Your engagement is down!” “You need to feed the algorithm!” “The algorithm likes videos.” But what do engagement and algorithms actually mean in 2025? And more…
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