As the warm summer days begin to get shorter, Canadian retailers must prepare for one of the busiest shopping seasons of the year: back-to-school. This period offers a golden opportunity to boost sales and connect with students, parents, and educators across the country. To make the most of this bustling…
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Are you ready to take your window and door business to the next level and outshine the competition? We’ve worked with many and have helped them craft strategies specific to their goals and these are a few insider tips we’ve learned along the way. Imagine offering top-notch products and services,…
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The LGBTQ+ community has come a long way in the past few decades. Not too long ago, identifying as anything other than heterosexual meant having fewer rights and legal protections. While things aren't perfect, the fight for equality has led to a more inclusive world today. Inclusive marketing is a…
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In today's world, social media connects us globally, acting like a big marketplace. But while it brings us together, our cultural differences still shape how we use it. Every part of the world has its own traditions and values that influence how people behave online which is important for business’…
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When we think SEO, we think of our website. What changes can we make to the website to make it better? What works about our website and what doesn’t? What does Google want to see on our website in order to rank it higher on search engines? While these are…
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