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Starting A New Business

Branding and advertising differences

The Difference Between Branding and Advertising and Why You Need Both

By Branding, Digital Marketing & Advertising, Starting A New Business, Strategic Marketing & Automation
If you're in marketing—or even just thinking about how to grow your business—you’ve probably heard the terms “branding” and “advertising” tossed around like they’re interchangeable. They sound similar, they’re often used in the same conversation, and yes, they both fall under the marketing umbrella. But here’s the thing: they’re actually…
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Optimized Google Business listing

A Step-by-Step Guide To Setting Up and Optimizing Your Google Business Listing

By Digital Marketing & Advertising, Google Business, Starting A New Business
A Google Business listing is like your virtual storefront on Google, giving potential customers a snapshot of your business when they search for related products or services online. It’s that little box that shows up with your business name, address, hours, photos, and reviews when someone Googles you or what…
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