Have you seen a big dip in leads lately, even though you've got a contact form on your website? A contact form is an essential tool in your website when it comes to lead generation. It allows visitors to send information to the site owner AKA you without exposing their…
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As a business, your goal is to improve every year by finding ways to increase sales and traffic to increase your overall net profit – or the ‘bottom line’ of your income statement. However, it can be tricky deciding what the best approach is for your business to take to…
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Valentine’s Day is the day of love, but for many retailers and service providers, it can also be a very profitable occasion. With this special day on the horizon, we have to ask: Do you have your marketing plans in place to take advantage of these love-inspired buyers? According to…
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The dawn of a new year brings fresh opportunities, and for business owners and marketing managers, that means crafting a marketing plan that promotes growth and ensures success in the year ahead. But how do you get started? If you are looking to create a forward-thinking marketing strategy tailored to…
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Are you thinking about starting a new business in 2024? Chances are that, if you’ve given it serious thought, you have a pretty good idea what product or service you’ll be selling. Unfortunately, 5% of small businesses in Canada fail within the first year. If you want to buck that…
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