You know the importance of creating a lead generation plan to attract your key customers but, what happens to your customers after they buy a product or service from you? What’s the next step for them? YOUR next step is to think about and strategically create a POST lead generation…
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Grab a pen and piece of paper, open your note folder on your phone, or however else you want to take notes - and let’s start brainstorming your customer’s buying journey. Why brainstorm the buying journey? Because if you know the path they take to purchase you can design your…
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Your customer persona and setting goals are crucial elements to increasing your conversion rates while attracting your ideal customers. You need to tap into your customers’ minds and determine why they would be buying your product or service in order to know how to best position it in front of…
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Struggling to come up with ideas for your social media posts? We’ve all been there. On days that you feel like you have no “creative juices” flowing, having content pillars as a guide will make your life so much easier! It’s a great way to stay organized, be consistent, and…
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You must think like your customer to understand their buying journey, and to help them solve a concern they don’t know they have yet. Some people are problem aware but, what you want is for them to be solution aware. Or, they might be solution aware but, not yet ready…
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