A lead is any person who displays interest in buying a product or service from your business. Whether they read a blog on your website or sign up for your monthly newsletter, anyone who shows interest in your business could be considered a lead. As a business, you want to…
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2020 had a crazy impact on all of our businesses. Whether it be skyrocketed sales or a big loss of clients and shoppers, we’ve all felt the effects of the COVID-19 pandemic on our economy. Lockdown after lockdown, businesses have felt the sting of being forced to close their doors.…
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When it comes to getting in the mindset of your customers, you must think like a customer. When was the last time you simply walked into a business or shopped online for something without doing any prior research or knowing what that business was? Your answer is probably never or…
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It’s a new year, which means there are new opportunities that await your business! But before you tackle the new year, it’s good to make sure that your business is in the right place, as it should be. It’s time for a little self-audit and a new marketing plan! To…
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When you first started your business, you had someone create a website for you, or perhaps you created it yourself. And you hired another person online to create a logo for you. Another to design business cards for you. Then as your business grew, you depended on local advertising salespeople…
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