The key to a successful year of growth in business is having an annual marketing plan with a budget attached to it. An annual marketing plan keeps your business on track with the marketing objectives you have for the year. It’s also a structured way to outline your goals and…
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Let us start with the obvious: COVID-19 has influenced all of our businesses – no matter the industry. The last few months have been a huge adjustment for all of us in one way or another. It has impacted all our daily lives and, in your case, your business. That…
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In the marketing industry, more specifically digital marketing, there is a common concept known as a sales funnel. But, what is a sales funnel? Well, imagine the journey of your customer as a path down one of those big plastic slides at the park. Each person that goes down it,…
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Tradeshows are great events that give you a prime opportunity to engage with your community and see what your business is up against in terms of competition. However, if you don’t have a strategy in place or enough time to plan, it can be very easy to get lost in…
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So, you’ve been running your business for a few years and have started to review the statistics. For the last little while now, your sales and traffic have started to become stagnant. What better way to improve your numbers than by looking into new marketing and advertising opportunities? For a…
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