In the marketing industry, more specifically digital marketing, there is a common concept known as a sales funnel. But, what is a sales funnel? Well, imagine the journey of your customer as a path down one of those big plastic slides at the park. Each person that goes down it,…
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Tradeshows are great events that give you a prime opportunity to engage with your community and see what your business is up against in terms of competition. However, if you don’t have a strategy in place or enough time to plan, it can be very easy to get lost in…
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So, you’ve been running your business for a few years and have started to review the statistics. For the last little while now, your sales and traffic have started to become stagnant. What better way to improve your numbers than by looking into new marketing and advertising opportunities? For a…
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How are you marketing your business right now? Most retail business owners use tried and true tactics like flyers, radio advertising, billboards, mailers, newspaper ads and the like to promote events, sales and more. Outbound marketing tactics like this take a “seek your customer” approach. Traditionally, this has been a…
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Knowing your audience is a big part of successfully marketing your products and services to the masses. Casting a wide net is great, but not if it doesn’t bring in any customers! Instead, tailoring that net to the people you want as customers is guaranteed to get your audience through…
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