You’ve started up your business and built a website. Now you’re ready for all the customers to arrive on your virtual doorstep. The problem is that they’re not showing up, at least not in the numbers you were hoping for. If you can believe it, it's not uncommon for entrepreneurs…
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There are a bunch of influencing factors that stand between your customer and their decision to choose your business. Nowadays, when people are in search of a specific product, there is a lot of research done beforehand – and I’m sure you can relate. Let’s say for example you’re interested…
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If you aren’t on the front page of Google when you search for a keyword similar to your business, how do you expect new customers to discover your business? Sure, advertising, promoting on social media, or networking can get your name out there. But in today’s world, if you aren’t…
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Writing the content for your website is one of the toughest things to do. What do you say? How much or little do you include? How do you know if the content will rank on search engines? You don’t want to be like those people at the grocery store who…
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Time needed: 15 minutes. From the text on your website to the content in your blogs to the information in your promotional e-mails, a copy is everywhere. It’s no secret that stellar content is a marketing must-have for any business – for example, you might have heard the phrase ‘content…
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