When it’s time to write your website content, AI seems like a good idea – but is it? Let’s be real – AI isn’t going anywhere. In fact, it’s becoming more powerful by the day. As a website owner, you’re probably already using it in some way, and that’s great! But here’s the thing: while AI can be incredibly helpful, it shouldn’t be running the show.
Let’s take a look at the latest craze that’s shaping the marketing world and some of the ways you need to curb your AI use when creating website content.
AI Is Your New Digital Assistant When Creating Website Content
Think of AI as your really efficient assistant. It can help you brainstorm ideas, create rough drafts, schedule your social media posts, and even help with keyword research. Tools like Claude and ChatGPT can give you a starting point when you’re stuck with writer’s block. But here’s the catch – you need to stay in the driver’s seat.
Choosing The AI Writing Partner For Your Website Content
It seems like every day there’s a new AI writing tool out there so let’s take a look at some of the choices. Most popular is ChatGPT which is like your enthusiastic generalist friend who knows a bit about everything. It’s great for brainstorming and first drafts, but needs careful guidance. Then there’s Claude, which tends to write in a more natural, human-like way and is particularly good at understanding context.
DeepSeek is the new kid on the block, and it’s making waves with its impressive ability to handle complex tasks and generate highly detailed, technical content – perfect for when you need in-depth website documentation or detailed technical explanations.
Making AI Sound More Human Is Important For Your Audience
Here’s a common problem: AI-generated content often sounds like… well, AI-generated content. You know what I mean – those stiff, formal phrases like “in today’s rapidly evolving digital landscape” or “leveraging cutting-edge solutions.” You’ll need to make it feel more natural.
Instead of saying “utilize,” just say “use.” Rather than “implement,” say “put in place” or “start using.” When AI writes “facilitate,” change it to “help” or “make it easier.” It’s about turning robot-speak into real conversations. Think about how you’d explain something to a friend over coffee – you wouldn’t say “This beverage facilitates optimal cognitive function” – you’d say “This coffee helps me think better!”
Supercharging Your SEO Game With AI
Here’s where AI really shines: SEO optimization. Tools like YOAST SEO can analyze your content in seconds and tell you exactly what Google wants to see. AI can help you identify trending keywords, suggest related topics, and even point out areas where your content might be falling short in search rankings. It’s like having an SEO expert looking over your shoulder 24/7.
Want to rank higher? AI tools can analyze your competitors’ content, help you find content gaps, and suggest ways to make your pages more search-engine friendly. They can even help you optimize your meta descriptions and headers for better click-through rates. Just remember – while AI can give you the technical insights, you still need to create content that actually helps your readers.
You Need To Set Limits For AI When Creating Website Content
Want to use AI effectively? Start by setting some ground rules. It’s easy to get carried away once you see how much time AI can save you but you need to create clear guidelines about when and how you’ll use AI. For instance, maybe you’ll use it for research and outlines, but you’ll always add your own expertise and experiences to the final piece.
How To Talk To AI To Get The Website Content You Want
Here’s something crucial: when you’re working with AI, be super specific with your instructions. Asking ChatGPT to “write a blog post about cybersecurity” is like telling a new employee to “do marketing stuff” – you’re not going to get what you want. Take time to explain exactly what you need, including your target audience, key points to cover, important keywords, and your brand’s voice. It’s also a good idea to explain your tone of voice – for example, a website for a lawyer doesn’t want to sound like a conversation between friends.
What to Avoid When Working With AI For Your Website Content
Now, let’s talk about what not to do. First, never rely completely on AI for your content. Your potential customers come to you for your unique expertise and perspective, not for generic, robot-generated advice. AI can’t replicate your years of experience or the emotional connection you have with your audience.
Also, keep sensitive data far away from AI tools. They’re not exactly Fort Knox when it comes to security, and the last thing you want is a data breach. And always, always fact-check what AI produces. Even the best AI tools can make mistakes or create convincing-sounding nonsense. Another key consideration, be sure that AI is writing for your country – you want references and information that are specific to Canada.
Finding the Right Balance Between AI and Your Original Content
Remember this: AI is here to help you work smarter, not to replace your expertise. Used wisely, it can free up your time for the things that really matter – like building relationships with your customers and growing your business. Just keep it as your assistant, not your boss.
Think of it this way: if your website were a restaurant, AI would be like having a really efficient prep cook. They can help you get ingredients ready and handle basic tasks, but you’re still the head chef creating the final dish that keeps customers coming back for more. With SEO, AI is your sous chef, helping you perfect the recipe for search engine success while you focus on adding those special ingredients that make your content uniquely valuable to your audience.
Are You Struggling With Your Website Content but You’re Not Sure If AI is The Way To Go? Call Us, We’re Content Experts!
AI is a game-changer when it comes to creating website content—it’s fast, efficient, and can help keep your site fresh. But while AI can generate ideas and even full drafts, nothing beats the expertise you have with your audience and in your business. It’s important to add a human touch when it comes to strategy, creativity, and making sure your content truly connects with your customers.
That’s where we come in! At 3SIXTY Marketing Solutions, we know how to blend AI efficiency with expert marketing know-how to create content that not only ranks but resonates. Whether you need blog posts, website copy, or a full content strategy, we’ve got you covered. Call 647-250-1494, or book a free consultation today, and let’s get started!
