Digital Advertising
It's time
INCREASE SALES!
It’s time
You’ve heard all about digital advertising and various tactics to attract new customers online. Now, you’d like to know how this form of advertising can help YOUR business specifically. At 3SIXTY, we are digital advertising “ad”vocates (get it?) because we know how powerful a well-written, well-designed digital advertising campaign can be when it comes to growing your business. We stay up to date on the latest updates and algorithm changes to many different advertising platforms so that the services we bring you are always leading edge and your campaigns are constantly optimized to drive the best results possible.
What
ARE THE OPTIONS?
What
ARE THE OPTIONS?
How
DOES IT WORK?
How
DOES IT WORK?
Most digital advertising campaigns work on a pay-per-click model which operates exactly as its name implies. Every time a visitor sees your ad whether they see it on a search engine, in their Facebook feed, or on Instagram, and they click on it, you pay for that click. The CPC, or cost per click, is highly dependent on your budget, the audience you are targeting, your keywords or demographics and your relevance to the user. In order to maximize your advertising budget and drive great results, we create campaigns that convert by factoring these components into our strategy.
Why
WE LOVE DIGITAL!
Why
WE LOVE DIGITAL!
Who doesn’t want to reach that coveted “top search result” position on search engine results? Or to have a video ad go viral on Facebook and Instagram? Unless you have lots of hard work, money, and time invested into your organic SEO strategy for your targeted keywords, ranking for many keywords it’s not an easy feat to achieve.
That’s why digital advertising is so effective! With a well-planned campaign, you can target keywords relevant to your business, specify the audience you want to have see those ads and pay for the placement you want. And, it’s all highly measurable, which is something you don’t get from traditional advertising like radio and print.
3SIXTY Marketing Solutions wants to get you in front of your audience! Whether you’re a start up or franchise, a law firm, plumber, or non-profit, we can customize a digital advertising campaign to get you the results you’ve been looking for.
Not quite sure which options will work for your business? Call us 705-242-8964
What You Need To Know About
GOOGLE PAID SEARCH
What You Need To Know About
GOOGLE PAID SEARCH
Google paid search ads capture direct leads for your business that are more likely to convert into sales for you because your ads display at the opportune time when someone is currently searching for your services. These ads appear on search engines specifically when someone types in the keyword you are targeting.
We meticulously monitor your ads, identifying which ones are driving the most traffic and which are underperforming. By eliminating ineffective ads, we ensure that every advertising dollar is maximized to generate more leads for your business. This continuous optimization process is vital for maintaining a competitive edge in the digital marketplace.
We research which keywords your ads are getting the most clicks for and which keywords aren’t getting any traction as people are searching for your business & services online so that we can remove them. This also gives us insight into which keywords we should be building into your website to help boost your search engine rankings.
Moreover, we delve into the data to understand which keywords are resonating with your audience and which ones aren’t gaining traction. This insight not only helps refine your ad campaigns but also informs our strategy for optimizing your website’s content to improve search engine rankings, thus increasing your visibility online.
In addition to standard ad placement, we implement remarketing tactics to keep your brand top of mind for potential leads. By strategically re-engaging with users who have previously interacted with your ads, we increase the likelihood of conversion over time. We provide detailed insights into the performance of your ads, highlighting strong performers and areas for improvement. Based on these insights, we collaboratively refine our ad strategies to ensure ongoing success and maximize results month after month.
What You Need To Know About
FACEBOOK & INSTAGRAM ADS
What You Need To Know About
FACEBOOK & INSTAGRAM ADVERTISING
Facebook and Instagram are owned by an umbrella company called META and the ads show on Facebook and Instagram to help gain you a wider audience reach with a targeted approach. These visual ads act as virtual billboards or videos that are designed to drive traffic to your website as you promote your products or services. These ad increase your brand awareness, your market share in addition to driving sales.
What are the key benefits of running Facebook and Instagram Ads also known as social media advertising? Brand awareness, increasing direct sales, hyper-targeting your audience, many ad units to choose from, it’s a flexible platform to create unique advertising experiences to increase your sale, remarketing ads follow potential customers around until they buy.
We create uniquely designed Facebook and Instagram ad campaigns each month specific to achieving your goals & monitor your ads regularly to look at which ads are gaining you the most engagement, traffic & likes and find the ads that are not working for you so we can remove them from your ads that are currently running. We do this to maximize your advertising dollars to generate more leads, sales, likes & clicks to your website for you. If an ad is not getting traction there is no reason to waste any ad dollars running it.
We report monthly on what ads we ran each month, summarize how your ads performed, highlighted strong ads, highlight strong & weak ad themes, and re-strategize your ads for the next month of
advertising based on what we learned performed the best to gain you more results the following month.
Frequently Asked Questions
How Much Does It Cost?
Every campaign and business is different. Our advertising packages start at $599+hst per month and we do offer combination rates when you include more than one type of campaign in your digital advertising plan.
What kind of businesses have you worked with before?
We have worked with many different industries through the years but we find that digital advertising is effective for many businesses. Paid search is very effective for lawyers, plumbers, electricians, freight forwarders, contractors, dentists, mortgage brokers, veterinary clinics, and travel agencies. Facebook and Instagram advertising is very effective for hotels, travel companies, e-commerce products, retail stores, restaurants, and pet stores. Those are just a few to mention but, there are many tools we can access to get estimates on reach, and clicks, based on your specific business which is part of our consultation process.
Do I have to sign a contract?
Yes, we do have a contract to formalize our agreement of working together, what the advertising budget will be, what is included in your digital advertising package, etc. But, we also have a 30 day cancellation policy because if you’re not getting the results you want, we don’t want to waste your money or have you be dissatisfied with your results.
How long until I see results?
Results in digital advertising can pop up pretty fast, like more clicks on your site or your ads getting noticed quickly. If you’re after leads or sales, you might start seeing some action in a few days or weeks. But if you’re aiming to really build up your brand and get it out there, that takes a bit longer, like a few months of steady advertising. Plus, there’s usually a period where you tweak things to make sure your ads are hitting the mark, which can take a few weeks. So, it’s kind of a mix of quick wins and playing the long game, but it’s all about keeping at it to see the best results.
Do you provide reports or how are results tracked?
Our commitment to transparency and accountability is reflected in our monthly reporting process. We provide detailed insights into the performance of your ads, highlighting strong performers and areas for improvement. Based on these insights, we collaboratively refine our ad strategies to ensure ongoing success and maximize results month after month.
Are there any industries that don’t do well with digital advertising?
Businesses that typically struggle with digital advertising include those offering highly specialized, complicated B2B services with long sales cycles, low-cost consumer goods with slim margins, and local businesses lacking a website with enough content on it for consumers to understand what the business sells. Additionally, industries facing strict regulations, restrictions or controversy as there are many rules on each platform that outline what can and cannot be advertised or that might have limited advertising options. If you are wondering if your business falls into one of these categories, ask us. We’ll be able to tell you fairly quickly after you let us know what industry you are in and what services or products your business provides whether or not a specific advertising platform will be of benefit to you.
How Much Does It Cost?
Every campaign and business is different. Our advertising packages start at $599+hst per month and we do offer combination rates when you include more than one type of campaign in your digital advertising plan.
What kind of businesses have you worked with before?
We have worked with many different industries through the years but we find that digital advertising is effective for many businesses. Paid search is very effective for lawyers, plumbers, electricians, freight forwarders, contractors, dentists, mortgage brokers, veterinary clinics, and travel agencies. Facebook and Instagram advertising is very effective for hotels, travel companies, e-commerce products, retail stores, restaurants, and pet stores. Those are just a few to mention but, there are many tools we can access to get estimates on reach, and clicks, based on your specific business which is part of our consultation process.
Do I have to sign a contract?
Yes, we do have a contract to formalize our agreement of working together, what the advertising budget will be, what is included in your digital advertising package, etc. But, we also have a 30 day cancellation policy because if you’re not getting the results you want, we don’t want to waste your money or have you be dissatisfied with your results.
How long until I see results?
Results in digital advertising can pop up pretty fast, like more clicks on your site or your ads getting noticed quickly. If you’re after leads or sales, you might start seeing some action in a few days or weeks. But if you’re aiming to really build up your brand and get it out there, that takes a bit longer, like a few months of steady advertising. Plus, there’s usually a period where you tweak things to make sure your ads are hitting the mark, which can take a few weeks. So, it’s kind of a mix of quick wins and playing the long game, but it’s all about keeping at it to see the best results.
Do you provide reports or how are results tracked?
Our commitment to transparency and accountability is reflected in our monthly reporting process. We provide detailed insights into the performance of your ads, highlighting strong performers and areas for improvement. Based on these insights, we collaboratively refine our ad strategies to ensure ongoing success and maximize results month after month.
Are there any industries that don’t do well with digital advertising?
Businesses that typically struggle with digital advertising include those offering highly specialized, complicated B2B services with long sales cycles, low-cost consumer goods with slim margins, and local businesses lacking a website with enough content on it for consumers to understand what the business sells. Additionally, industries facing strict regulations, restrictions or controversy as there are many rules on each platform that outline what can and cannot be advertised or that might have limited advertising options. If you are wondering if your business falls into one of these categories, ask us. We’ll be able to tell you fairly quickly after you let us know what industry you are in and what services or products your business provides whether or not a specific advertising platform will be of benefit to you.
What Else Can We Help You With?
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