There’s a trend in business today – hiring a “do-it-all” marketing person to handle marketing, advertising and social media. But, imagine trying to build a house with just one person doing it all—the architect, the electrician, the plumber, the roofer, even the interior designer. Could it be done? Maybe. But would it be efficient, sustainable, or even safe? Probably not.
That’s what it’s like when a business relies on a single “do-it-all” marketing person. They might be incredibly talented, but expecting one individual to handle everything — marketing, advertising, and social media — is setting them up to be stretched to the limit and may hurt your bottom line.
A Team Covers More Ground Than a “Do-it-All” Marketing Person
Modern marketing is a beast. It’s not just posting on social media any more, it’s ad campaigns, email newsletters, branding, video production, SEO, content creation, analytics, and keeping up with platforms that evolve almost daily.
One person can only juggle so many hats before cracks start to show. A team, on the other hand, works like a crew building that house, everyone brings their own expertise. The designer designs, the strategist optimizes, the social media manager creates a content plan. Together, the results are stronger, smarter, and more sustainable.
Burnout For Superhuman Marketers Is Real
When one person is responsible for everything — branding, posting, ads, email campaigns, analytics, customer engagement — the workload piles up quickly. Even the most passionate marketer will eventually hit a wall.
And here’s the thing, burnout doesn’t just hurt the employee, it hurts the business too. Campaigns stall, creativity fizzles, consistency disappears, mistakes happen, leads are lost. Worse, turnover becomes a costly cycle when that person decides they’ve had enough.
That’s why hiring a team doesn’t mean replacing your “do-it-all” person, it means giving them support. With a team behind them, they get to focus on their strengths while specialists step in to handle the rest. It’s not about sidelining them; it’s about setting them up to succeed.
The Internet and Social Media Never Sleep
Life happens — vacations, sick days, family emergencies, sleep. When the “do-it-all” person isn’t around, marketing often slows to a crawl. But the internet doesn’t wait. Social media doesn’t pause. Ad campaigns keep running and customers keep messaging expecting a response.
With a team, there’s always someone ready to step in and keep things on track. That consistency is what keeps your brand visible and your audience engaged even when life gets unpredictable. Is that valuable lead going to wait for your marketing person to respond or just move on to your competitors?
It’s Cost-Effective When You Do the Math
At first glance, hiring one full-time employee may look cheaper. But when you factor in salary, benefits, vacation time, ongoing training, hardware and software costs, and lost leads, the numbers start to shift.
And then there’s the hidden cost, the cost of mistakes. A missed ad deadline, a mismanaged campaign budget, or a poorly timed post can hurt more than your marketing results. It can damage your brand’s reputation, waste thousands in ad spend, and create missed opportunities that a team of specialists would’ve caught.
With an external team, you’re not just hiring people, you’re buying peace of mind. You get a group of professionals who double-check, optimize, and strategize together. That means fewer costly mistakes, smarter campaigns, and a stronger return on investment.
Marketing Needs a Human Touch (Even in an AI World)
In today’s world, it’s easy to assume AI can fill in for a marketing team. From scheduling posts and generating captions to designing graphics and analyzing data, AI can do a lot and it’s tempting to rely on it entirely.
But the truth is, AI can assist, it can speed things up, and it can automate repetitive tasks but it can’t replace human judgment, creativity, and relationship-building. Marketing and advertising are about more than output, they’re about understanding your audience, telling stories that resonate, and engaging in real conversations.
A team brings the human perspective, the creativity, and the strategic oversight that AI simply can’t replicate. In fact, a team using AI effectively will outperform a “do-it-all” marketing person relying on AI alone. That’s because people still drive the strategy, interpret the insights, and ensure every campaign aligns with the bigger picture.
Don’t Make That Magical Marketing Person Juggle A Million Balls at Once. We Can Be The Amazing Marketing Team Behind Them.
Hiring a “do-it-all” marketer might feel like a quick fix, but in reality, it’s like asking one person to build an entire house from the ground up. Possible? Maybe. Effective and sustainable? Not really.
Instead of letting your marketing superstar burn out, give them the support they need. A team brings the creativity, stability, and coverage that one person simply can’t deliver on their own. At 3SIXTY Marketing Solutions, we don’t replace your in-house person, we become their backup crew. Together, we make your marketing stronger, smarter, and built to last. Contact us today at 647-250-1494, or book a free consultation.
