A lead is any person who displays interest in buying a product or service from your business. Whether they read a blog on your website or sign up for your monthly newsletter, anyone who shows interest in your business could be considered a lead.
As a business, you want to generate as many leads as possible to keep your business growing. But have you noticed recently that your number of leads has plateaued? Have you noticed a decrease in social media followers or email subscribers? If this is the case, this article was written for you!
These are five ways you can generate more leads for your business that are easier to implement than you might think.
1. Utilize the power of automation
If you are managing your own marketing plan and advertising, it can be difficult balancing everything alongside running your business. When a person shows interest in a product or service on your website, you need to follow up with those leads with an email or phone call to discuss their needs in further detail. However, do you have the time to do this? Actually, let us rephrase that, do you have the time to do this well? Or, are you forgetting to follow up with potential clients? Are things often falling through the cracks?
While it may seem like a tedious task following up with leads, it’s critical to growing your business. Luckily for you, the future of marketing is here – automation.
There are countless automation marketing tools for you to take advantage of, so you don’t have to worry about following up with your leads directly as often. You still want to have that human connection but, that doesn’t mean you need to give us every moment of your waking hours to do it. From automated emails to chatbots, your customers can get a response to their questions 24/7. No more losing sticky notes with follow-up reminders or being too busy to respond to your leads. If you don’t have the time, let automation take care of the tedious tasks for you and make a plan as to how you’ll deal with the qualified leads at different points in your sales process!
2. Personalize your messages
This one is beneficial for obvious reasons. Do you feel good when you’re just another transaction number? Or do you feel better when a company recognizes you and treats you like you’re the most important person in the world? We imagine your answer is probably the latter.
From adding a client’s name to your email newsletter to responding promptly to inquires with customized messages, personalization matters. In fact, according to Business2Community, 75% of consumers are more likely to buy from a retailer that recognizes them by name, recommends options based on past purchases, or knows their purchase history.
That’s not a small number you can easily ignore.
Throughout your entire marketing plan and sales strategy, you need to have an idea of how to make your message as personalized as possible. People want to feel a connection with your business, and the humans that operate that business. They want to feel as though your messaging to speaking to them personally.
3. SALES, SALES, SALES!
See how prominently that word stands out on a page? People love sales. If there is a way for someone to save even a little bit on their purchase, they are more likely to choose your business. That being said, if you aren’t generating as many leads from your ads as you would like, evaluate the messaging of your ads and if they are enticing enough for potential customers to click on.
People respond the best to sales. Why? Because it gives them a strong motive to choose your business over your competition. Here are a few examples of different sales you could roll into your advertising strategy to increase your sales incrementally:
- Promotions
- Discounts
- Giveaways
- Gifts with purchase
- Contests
- Referral
- Coupons
You could have a great-looking advertisement, but if the content of the ad isn’t interesting enough, or relevant enough to the buyer people won’t click on it.
4. Content is king
Speaking of content, original, helpful content is extremely important for your business. If you want to improve the performance of your website and its SEO ranking, showcase your knowledge as experts in your industry to generate more leads. Draw them in with helpful information, showcase your knowledge by creating high-value content and your customers will be calling you instead of your competitors.
From well-written blogs to video content to downloadable ebooks, content truly is king when it comes to increasing lead conversion.
To generate more leads using content, think about your specific audiences and cater messages to those groups. What do they want to know? What are they searching for? The more helpful and informative the content is that you provide, the more likely a lead is to leave their personal information in your contact form. Don’t just create content and push it out there, but review the analytics to discover valuable information about your audience demographics and the individual consumer.
5. Use a customer data platform or CRM
Gathering insights on your audience and your leads can be tricky. Especially when you need to gather information from multiple platforms. If you wanted to see how effective an ad campaign is in helping grow your business, this is the only way.
A customer data platform or CRM is a digital marketing tool that imports data from multiple sites, integrates it, and organizes it all for you. No more spreadsheets and copying and pasting. Easier than ever before, you can organize your customer data and filter it with a touch of a button.
Sounds complicated to set up, right? Wrong! With the power of machine learning and algorithms, all you have to do is connect all your different marketing and social media accounts to the customer data platform, and presto! Everything is there for you in one, easy to navigate, place.
Create, refine, optimize & maintain a consistent conversion funnel
Generating more leads doesn’t need to be complicated. Work smarter, not harder when it comes to your marketing plan and get the results you want to see. At 3SIXTY Marketing Solutions, this is where we come in and how we can help your business thrive. Our team of experts knows how to use the tools, how to make them work together, and how to create a sales funnel that attracts your ideal customer while making that register ring. We understand that running a business and managing your marketing and advertising can be extremely time-consuming. But at 3SIXTY Marketing Solutions, our business IS marketing and advertising. Day-in and day-out. From managing your ad accounts to coming up with creative ad designs and strategies, to helping you tweak your website to give your customer the user experience they want, all while generate more leads for your business, we can do it all. To get started, give us a call today, and let’s schedule a marketing discussion. In this meeting, we can learn more about your business and what you are trying to achieve so we can help you carve out a plan that truly works to grow your bottom line. And you don’t have to worry about feeling like someone is going to sell you something. We actually don’t have a sales team. Why? Because we don’t sell advertising. We help you create a strategy that achieves your goals. You can reach us at 705-242-8964 or email us at info@3sixtymarketingsolutions.com.
