When you first started your business, you had someone create a website for you, or perhaps you created it yourself. And you hired another person online to create a logo for you. Another to design business cards for you. Then as your business grew, you depended on local advertising salespeople to handle your advertising. As business picked up even more, you hired someone to take over your social media, and another person to write blogs, and another to create promotional flyers for you. But now you’re stuck. You’ve bootstrapped your business together piece by piece and now there’s one problem – there’s no unity or cohesion. You lack strategy. And, you’re spending way too much time – that you don’t have – tracking down details and trying to get everything done off the cuff. You’re wasting more and more time calling this person and that person when in reality, you could be making just one call for all your marketing needs.
Which begs the question…because of this, are you potentially losing leads?
Your marketing needs to have unity
Your business has a story; and that story is reflected in your marketing and advertising. When that story becomes disjointed, it can begin to have a negative impact on the success of your campaigns and the growth of your business. Your brand message and image and everything else included in your marketing needs to have a connection. This is a story we’ve heard quite a few times, and we’re happy to tell you that there is a solution to your problem.
You need to rope everything back together. Sort of like taking a big lasso, tossing it around everything you have out there, and hog tying it together for the big win.
It’s time you take a step back, evaluate your current marketing situation thoroughly, and define what is working and isn’t working for you? How much time and money are you spending on trying to create and maintain your marketing campaigns? You need to have a plan, and if you don’t currently have one, don’t spend a penny more or one more minute of your time until you create one. Across all your current marketing channels, there needs to be a flow or a sense of unity to successfully put more green in your pocket. It’s time to develop a strategy that will allow you to generate the right leads and new business while cutting down on your management time so you can focus on the work and not people management.
If this sounds like a daunting task and you’re not even sure where to begin, give us a call at 3SIXTY Marketing Solutions. We can do an audit for you of all your current tools, website, marketing campaigns, and advertisements for you. Where we will break it down, lay it all out on the table, and then compare it all to the big picture. Then we’ll trim, tweak, edit, reposition and reinvent until we come up with a unified marketing strategy for you overall that’s simple to manage, has reason to every piece in the puzzle, and then we’ll even help you execute that plan so you can get back to what you do best. Communicating your ideas like a broken record over and over to 5, 8 maybe even 10 people within your company or externally is not only tiresome but redundant in your process. We have the right knowledge and experience to take charge, direct the ship and ensure your boat sails smoothly off in the right direction with all the right key players in place to run your strategic approach effectively and efficiently. From web design to social media to blog writing, printing, graphic design, video, and more, we’ve got you covered – 3SIXTY.
