Logo Design

A logo can make or break your brand’s image. Your company’s logo is the first thing your customer sees before they decide to choose your business to work with. It’s more than just an image or icon representing your company, it’s your entire visual identity and it sets the tone for your business before people have the opportunity to work with the people behind that brand.

1. It grabs attention and creates a strong first impression.
​Before people choose your brand, they need to be drawn to it. Keep in mind that a logo is the face of your company and represents your brand on signs, vehicle wraps, in advertisements, on your website…everywhere.

2. It separates you from the competition.
​If there is a lot of strong competition in your industry, it’s important to stand out from the crowd. What better way to do that than by establishing a one-of-a-kind logo that’s more eye-catching from the rest?

3. It helps people remember your business.
​The difference between a good logo and a great logo is that a great logo is memorable. Your logo should be distinctive enough for people to remember, and at a glance tell the viewer something about what your business does. That doesn’t necessarily mean it needs to be complex, but it does need to be effective across all types of media and should also look good both in colour and black and white.

4. It’s the foundation of your company image.
​Think about what your brand is built on. What type of values makes up your company? From the colours you use for the logo to the fonts and iconic design, every decision you make for your logo tells a specific story. Whatever you choose should tell a story and influence your customer’s emotions to choose your brand.