SEO, or Search Engine Optimization, is an umbrella term that applies to a number of tactics that help to organically improve your rankings on search engines. Why does this matter for your business? Well, search engines like Google process about 3.6 billion searches per day. That means there are lots of people looking for a business or service just like yours. However, it also means there are lots of competitors vying for their attention. With all of those searches and so much competition out there, you want your business to stand out from the crowd. This is where SEO can help.
In order to show up to your audience for search terms that are relevant to your business, you will need to take advantage of SEO. Ranking factors change all the time and range from well written, engaging content to targeted keywords to social media activity and more! True search engine optimization is a multifaceted approach and requires ongoing work in order to gain and maintain your rankings.
How do we do it?
We want potential customers to be able to find your business online. Thus, we work hard on your SEO to help you achieve great rankings. Our team stays current on the most recent ranking factors that will apply to your business; everything from the on-page SEO to technical details like naming conventions, page caching and more. Our SEO services start by taking a look at your current website and online presence. This way we can offer suggestions that will truly make a difference. We take the time to explain each of these suggestions in relation to your business. We will never leave you in the dark about the services we are offering you.
Our Approach
Because of the ever-evolving nature of SEO, we built our SEO services around the 3 vital categories in relation to the most recent ranking factors:
- Your online footprint; This includes your social media activity, backlinks, directory listings and so much more. Search engines love seeing contributions and activity on different platforms. Not only does it show you’re actively engaging and creating content, but it proves that you’re a real person and not a robot.
- Your on-page SEO; Everything from page load speed to asset sizes to keyword integration, links, layout, naming conventions…you name it! Algorithms are designed and redesigned with the intention of making the experience as user-friendly as possible. Therefore, we make sure search engines will approve of your work and it’s easy for your end-user, too!
- Your content; Search engines like Google are always searching for the most relevant information to retrieve for a search query. The more relevant the content, the higher the ranking. We review and create content that is not only relevant but follows SEO best practices in terms of ease of use, speed, responsive design and more.
When you’re ready to create content that improves your rankings, trust the experts at 3SIXTY Marketing Solutions. We take a 360° approach to your SEO, so your business can rise through the rankings and get in front of your customers!
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