As a business, your goal is to improve every year by finding ways to increase sales and traffic to increase your overall net profit – or the ‘bottom line’ of your income statement. However, it can be tricky deciding what the best approach is for your business to take to…
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The dawn of a new year brings fresh opportunities, and for business owners and marketing managers, that means crafting a marketing plan that promotes growth and ensures success in the year ahead. But how do you get started? If you are looking to create a forward-thinking marketing strategy tailored to…
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Are you thinking about starting a new business in 2024? Chances are that, if you’ve given it serious thought, you have a pretty good idea what product or service you’ll be selling. Unfortunately, 5% of small businesses in Canada fail within the first year. If you want to buck that…
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It can be frustrating when you put your blood, sweat, and tears (okay maybe that was a little much) into a Facebook advertisement only to receive a sad notification saying that your ad was rejected. You ponder to yourself, why? I did everything right…didn’t I? Well, Facebook bots have clever…
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If you’re a business owner that has a Facebook account, we’re sure that you’ve come across Facebook notifications that suggest that you boost a Facebook post. Usually, they suggest boosting a post that was most popular among your followers. Boosting a post is the first baby step into advertising on…
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