As a business, your goal is to improve every year by finding ways to increase sales and traffic to increase your overall net profit – or the ‘bottom line’ of your income statement. However, it can be tricky deciding what the best approach is for your business to take to…
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There are a bunch of influencing factors that stand between your customer and their decision to choose your business. Nowadays, when people are in search of a specific product, there is a lot of research done beforehand – and I’m sure you can relate. Let’s say for example you’re interested…
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It can be frustrating when you put your blood, sweat, and tears (okay maybe that was a little much) into a Facebook advertisement only to receive a sad notification saying that your ad was rejected. You ponder to yourself, why? I did everything right…didn’t I? Well, Facebook bots have clever…
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What a ride 2022 has been. This was the first year that the world started to go back to normal. Events were at full capacity, businesses were allowed to host private customer appreciation days, and the majority of workers were back into the hustle and bustle of pre-pandemic-ish life. Now,…
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