You shouldn’t have a website just for the sake of having a website. There should be a strategic plan outlining why it’s there and what functions it should perform for you. Are you trying to showcase a new product? Are you trying to attract new customers? Are your products or…
Read More
Why bother to do extra work when you don’t have to? When focusing on your marketing, the end goal is to make a profit, AKA a sale and if you can invest less time while making more money that would be worth it, right? People will walk by your store,…
Read More
Your customer’s buying journey is a marathon, not a sprint. And that marathon goes up and down hills, sometimes the customer goes in the wrong direction, gets stuck at a cool-looking plant to take photos of, stops to talk to other customers, and then makes it across the finish line…eventually…
Read More