When you’re starting a new business, building your brand and logo design usually go hand-in-hand at the top of your to-do list, right? It makes sense—you want something that reflects your company name and vision. Think about it: when you hear "McDonald's," the first thing that comes to mind is…
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Welcome to the world of content marketing in 2024, where staying ahead means embracing change in the fast-paced digital landscape. Whether you're a seasoned marketer or a business owner, you’ll need to know about crafting compelling campaigns and how to ensure your content makes an impact overall. As the digital…
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The dawn of a new year brings fresh opportunities, and for business owners and marketing managers, that means crafting a marketing plan that promotes growth and ensures success in the year ahead. But how do you get started? If you are looking to create a forward-thinking marketing strategy tailored to…
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Are you thinking about starting a new business in 2024? Chances are that, if you’ve given it serious thought, you have a pretty good idea what product or service you’ll be selling. Unfortunately, 5% of small businesses in Canada fail within the first year. If you want to buck that…
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