The dawn of a new year brings fresh opportunities, and for business owners and marketing managers, that means crafting a marketing plan that promotes growth and ensures success in the year ahead. But how do you get started? If you are looking to create a forward-thinking marketing strategy tailored to…
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Are you thinking about starting a new business in 2024? Chances are that, if you’ve given it serious thought, you have a pretty good idea what product or service you’ll be selling. Unfortunately, 5% of small businesses in Canada fail within the first year. If you want to buck that…
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You know the importance of creating a lead generation plan to attract your key customers but, what happens to your customers after they buy a product or service from you? What’s the next step for them? YOUR next step is to think about and strategically create a POST lead generation…
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You know the importance of creating a lead generation plan to attract your key customers but, what happens to your customers after they buy a product or service from you? What’s the next step for them? YOUR next step is to think about and strategically create a POST lead generation…
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Your customer persona and setting goals are crucial elements to increasing your conversion rates while attracting your ideal customers. You need to tap into your customers’ minds and determine why they would be buying your product or service in order to know how to best position it in front of…
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