Are you thinking about starting a new business in 2024? Chances are that, if you’ve given it serious thought, you have a pretty good idea what product or service you’ll be selling. Unfortunately, 5% of small businesses in Canada fail within the first year. If you want to buck that…
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Promoting your business on social media is an effective way to increase brand awareness, generate leads, and boost sales. With billions of people using social media platforms, they have become fantastic marketing tools for all businesses — whether you own a roofing company, sell cupcakes, or you’re a lawyer —…
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When you look at a treasure map, there is a dotted line that when followed will take you to the treasure. However, there are also going to be a few detours or even unavoidable redirects along the way as you journey toward that destination. You may go left, you may…
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It can be overwhelming to decide where your business should be when it comes to the number of social media platforms out there to choose from. You don’t want to put the energy into a social media platform that doesn’t make sense for your business but, how is one to…
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Your customer’s buying journey is a marathon, not a sprint. And that marathon goes up and down hills, sometimes the customer goes in the wrong direction, gets stuck at a cool-looking plant to take photos of, stops to talk to other customers, and then makes it across the finish line…eventually…
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