The dawn of a new year brings fresh opportunities, and for business owners and marketing managers, that means crafting a marketing plan that promotes growth and ensures success in the year ahead. But how do you get started? If you are looking to create a forward-thinking marketing strategy tailored to…
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Are you thinking about starting a new business in 2024? Chances are that, if you’ve given it serious thought, you have a pretty good idea what product or service you’ll be selling. Unfortunately, 5% of small businesses in Canada fail within the first year. If you want to buck that…
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You must think like your customer to understand their buying journey, and to help them solve a concern they don’t know they have yet. Some people are problem aware but, what you want is for them to be solution aware. Or, they might be solution aware but, not yet ready…
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