Your customer persona and setting goals are crucial elements to increasing your conversion rates while attracting your ideal customers. You need to tap into your customers’ minds and determine why they would be buying your product or service in order to know how to best position it in front of…
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You must think like your customer to understand their buying journey, and to help them solve a concern they don’t know they have yet. Some people are problem aware but, what you want is for them to be solution aware. Or, they might be solution aware but, not yet ready…
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