google ads Resources

Oct 25

A Guide To Sensitive Categories When Implementing Google Ads

By llama_admin Digital Marketing & Advertising, Google Business

Pay-per-click (PPC) advertising in sensitive categories can be tricky. It’s a bit of a balancing act between policy compliance and Google ad conversion optimizations to ensure effectiveness. Whether you’re promoting healthcare, financial services, real estate, or other services or products Google deems “sensitive”, advertising—especially on Google Ads—requires a mix of…

Oct 17

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Huge Google Advertising Mistakes & How To Fix Them

By llama_admin Google Business, Search Engine Optimization (SEO)

Making critical Google advertising mistakes when starting out can cause your campaigns to crash and burn. Many businesses dive into PPC advertising with excitement, eager to see results, taking the DIY approach but often make some big mistakes along the way. From targeting the wrong keywords to overlooking the importance…

Oct 10

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What Are The Latest Google Changes? Let’s Look Back At 2024.

By llama_admin Digital Marketing & Advertising, Google Business

Google changes are nothing new in the world of search and analytics. In fact, Google has a long history of famous algorithm updates, search index changes, and refreshes. It’s hard to keep up and just when you think you've got it all figured out, they go and surprise you again.…

Aug 15

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What You Need to Know About Google’s New Canadian Ad Fees

By llama_admin Google Business, Website Design & Development

You’re about to see some new ad fees on your Google advertising invoices, and this is why. If you’re running ad campaigns on Google, it’s important to know that they’re rolling out these new fees in certain countries, and Canada is one of them. Starting October 1, 2024, a new…

Sep 08

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What To Do When Your Sales Funnel Is Leaking

By llama_admin Digital Marketing & Advertising, Social Media Marketing

Building a sales funnel is something every business should do and continue to tweak regularly but, many businesses don’t actually have a sales funnel. They just advertise here and there trying to increase sales. Strategies are often sporadic and too late in the game meaning that business owners are waiting…

google ads

A Guide To Sensitive Categories When Implementing Google Ads

Huge Google Advertising Mistakes & How To Fix Them

What Are The Latest Google Changes? Let’s Look Back At 2024.

What You Need to Know About Google’s New Canadian Ad Fees

What To Do When Your Sales Funnel Is Leaking

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