When it comes to getting in the mindset of your customers, you must think like a customer. When was the last time you simply walked into a business or shopped online for something without doing any prior research or knowing what that business was? Your answer is probably never or…
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Time needed: 15 minutes. From the text on your website to the content in your blogs to the information in your promotional e-mails, a copy is everywhere. It’s no secret that stellar content is a marketing must-have for any business – for example, you might have heard the phrase ‘content…
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In the marketing industry, more specifically digital marketing, there is a common concept known as a sales funnel. But, what is a sales funnel? Well, imagine the journey of your customer as a path down one of those big plastic slides at the park. Each person that goes down it,…
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With the Internet and social media being such powerhouse advertising sources, many people are wondering about the relevance of billboard advertising and what’s in store for this long used, but seemingly old-fashioned media. The good news is that billboard ads aren’t going anywhere any time soon, because, despite the growing…
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How are you marketing your business right now? Most retail business owners use tried and true tactics like flyers, radio advertising, billboards, mailers, newspaper ads and the like to promote events, sales and more. Outbound marketing tactics like this take a “seek your customer” approach. Traditionally, this has been a…
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