When it comes to getting in the mindset of your customers, you must think like a customer. When was the last time you simply walked into a business or shopped online for something without doing any prior research or knowing what that business was? Your answer is probably never or…
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Time needed: 15 minutes. From the text on your website to the content in your blogs to the information in your promotional e-mails, a copy is everywhere. It’s no secret that stellar content is a marketing must-have for any business – for example, you might have heard the phrase ‘content…
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Search Engine Optimization or SEO is an important term to know in the marketing industry. In a nutshell, SEO is the process of improving the quality of your website and increasing the number of visitors through search results. There is a lot to know about SEO and how to truly…
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In the marketing industry, more specifically digital marketing, there is a common concept known as a sales funnel. But, what is a sales funnel? Well, imagine the journey of your customer as a path down one of those big plastic slides at the park. Each person that goes down it,…
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Tradeshows are great events that give you a prime opportunity to engage with your community and see what your business is up against in terms of competition. However, if you don’t have a strategy in place or enough time to plan, it can be very easy to get lost in…
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