The definition of conversion is the point at which a recipient of a marketing message performs the desired action. Having someone click the link on a Facebook Ad is a conversion. A lead opening an e-mail newsletter is a conversion. A customer buying a product from your website is a…
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A lead is any person who displays interest in buying a product or service from your business. Whether they read a blog on your website or sign up for your monthly newsletter, anyone who shows interest in your business could be considered a lead. As a business, you want to…
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2020 had a crazy impact on all of our businesses. Whether it be skyrocketed sales or a big loss of clients and shoppers, we’ve all felt the effects of the COVID-19 pandemic on our economy. Lockdown after lockdown, businesses have felt the sting of being forced to close their doors.…
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