Looking to put together a marketing plan for 2025 to make it your best year yet? When it comes to marketing your business, the start of the new year is the perfect opportunity to analyze what worked (and what didn't!) over the last 12 months and plan for what lies…
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As a business, your goal is to improve every year by finding ways to increase sales and traffic to increase your overall net profit – or the ‘bottom line’ of your income statement. However, it can be tricky deciding what the best approach is for your business to take to…
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The dawn of a new year brings fresh opportunities, and for business owners and marketing managers, that means crafting a marketing plan that promotes growth and ensures success in the year ahead. But how do you get started? If you are looking to create a forward-thinking marketing strategy tailored to…
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There are a bunch of influencing factors that stand between your customer and their decision to choose your business. Nowadays, when people are in search of a specific product, there is a lot of research done beforehand – and I’m sure you can relate. Let’s say for example you’re interested…
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It can be frustrating when you put your blood, sweat, and tears (okay maybe that was a little much) into a Facebook advertisement only to receive a sad notification saying that your ad was rejected. You ponder to yourself, why? I did everything right…didn’t I? Well, Facebook bots have clever…
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