The dawn of a new year brings fresh opportunities, and for business owners and marketing managers, that means crafting a marketing plan that promotes growth and ensures success in the year ahead. But how do you get started? If you are looking to create a forward-thinking marketing strategy tailored to…
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How is your holiday marketing plan faring against your competitors? Did you have all your advertising and promotions in place to take advantage of the shopping frenzy or are you flying by the seat of your pants right now? If you’re the latter of the two, don’t worry! We’ve created…
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There are a bunch of influencing factors that stand between your customer and their decision to choose your business. Nowadays, when people are in search of a specific product, there is a lot of research done beforehand – and I’m sure you can relate. Let’s say for example you’re interested…
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You shouldn’t have a website just for the sake of having a website. There should be a strategic plan outlining why it’s there and what functions it should perform for you. Are you trying to showcase a new product? Are you trying to attract new customers? Are your products or…
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As humans, we analyze more things than you would think. Before you take a bite of a dessert, you look to see how appetizing it is and then take a whiff of the chocolatey aroma before you dive into your first bite. Using your senses, you automatically think that you…
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