Making critical Google advertising mistakes when starting out can cause your campaigns to crash and burn. Many businesses dive into PPC advertising with excitement, eager to see results, taking the DIY approach but often make some big mistakes along the way. From targeting the wrong keywords to overlooking the importance…
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Google changes are nothing new in the world of search and analytics. In fact, Google has a long history of famous algorithm updates, search index changes, and refreshes. It’s hard to keep up and just when you think you've got it all figured out, they go and surprise you again.…
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