Skip to main content
Tag

sensitive category ads

Sensitive categories in Google ads

A Guide To Sensitive Categories When Implementing Google Ads

By Digital Marketing & Advertising, Google Business
Pay-per-click (PPC) advertising in sensitive categories can be tricky. It’s a bit of a balancing act between policy compliance and Google ad conversion optimizations to ensure effectiveness. Whether you’re promoting healthcare, financial services, real estate, or other services or products Google deems “sensitive”, advertising—especially on Google Ads—requires a mix of…
Read More